Goals like “improve ROI” are overly broad. Aim for a 15 percent improvement in return on investment (ROI).
You can’t know whether you’ve achieved your objectives until you can compare your current performance to a set of benchmarks.
Unreasonable goals are almost impossible to achieve. It’s unlikely that your sales would expand by 300 percent in 30 days, so don’t set unrealistic targets for yourself.
Your social media strategy will need considerable time commitments from your employees. The chances of achieving your objectives are little if you don’t have the means to do so.
Your goals must be based on a realistic timeline. A lack of a timetable for implementing your social media strategy will certainly result in delays, which will make it difficult, if not impossible, for you to achieve your goals.